Apollo.io Pricing 2026: Plans, Costs & Best Value
Apollo.io is an all-in-one sales intelligence and engagement platform that combines a massive B2B contact database with AI-powered prospecting, sequencing, and analytics tools. Used by over 500,000 companies, Apollo helps sales teams find leads, enrich contact data, automate outreach sequences, and close deals faster. Here is the complete pricing breakdown for Apollo.io in 2026.
Apollo.io Pricing Overview
Apollo.io offers four pricing tiers including a generous free plan. The platform provides access to a database of over 270 million contacts and 60 million companies, with AI features that help prioritize leads and automate sales workflows.
Pricing Plans Comparison
| Feature | Free | Basic | Professional | Organization |
|---|---|---|---|---|
| Price | $0 | $49/user/mo | $79/user/mo | $119/user/mo |
| Email credits/mo | 250 | 1,000 | Unlimited | Unlimited |
| Mobile credits/mo | 5 | 25 | 100 | 200 |
| Export credits/mo | 250 | 1,000 | 2,000 | 4,000 |
| Sequences | 2 | Unlimited | Unlimited | Unlimited |
| AI-assisted email writing | — | ✓ | ✓ | ✓ |
| A/B testing | — | — | ✓ | ✓ |
| Advanced filters | Basic | Advanced | Advanced | Advanced |
| Buying intent data | — | — | ✓ | ✓ |
| Call recording | — | — | ✓ | ✓ |
| AI lead scoring | — | — | — | ✓ |
| Custom reports | — | — | — | ✓ |
| SSO | — | — | — | ✓ |
Free Plan Details
Apollo.io's free plan is one of the most generous in the sales intelligence space. You get 250 email credits per month, 5 mobile number credits, 250 export credits, two active email sequences, basic search filters, and access to the contact database. This is enough for freelancers, early-stage startups, and individual sales reps who want to test the platform or have modest prospecting needs. The free plan even includes the LinkedIn Chrome extension for finding contact details while browsing profiles.
AI Features Across Plans
Starting with the Basic plan, Apollo includes AI-assisted email writing that generates personalized outreach messages based on prospect data. The Professional plan adds buying intent signals powered by AI that identify companies actively researching solutions in your market, along with A/B testing for optimizing message performance. The Organization plan provides the full AI suite including AI lead scoring that automatically prioritizes your pipeline based on historical conversion patterns and dozens of data signals.
Hidden Costs to Watch For
- Credit system complexity: Apollo uses three separate credit types (email, mobile, export), and they are consumed at different rates. Running out of mobile credits while having unused email credits is common.
- Per-user pricing: Each additional user on the team adds the full per-user cost. A team of five on the Professional plan costs $395/mo.
- Annual billing: Listed prices assume annual billing. Monthly billing is approximately 20% higher.
- Data accuracy: While Apollo's database is extensive, contact data accuracy varies. Some credits may be spent on outdated or incorrect information.
- Email sending limits: The email credits represent the ability to find emails, not send them. Actual email sending through Apollo's sequences has separate daily limits to maintain deliverability.
- Add-on costs: Features like additional credits, custom enrichment, and premium support may carry separate fees.
- CRM integration depth: Basic CRM integrations are included, but advanced bi-directional sync features may require higher tiers.
Who Should Choose Which Plan?
Free Plan is excellent for individual sales reps, freelancers, and very early-stage startups testing their sales outreach approach. The 250 email credits per month allow meaningful prospecting at zero cost.
Basic ($49/user/mo) suits small sales teams that need more credits and unlimited sequences for sustained outreach campaigns. AI email writing helps maintain personalization at scale.
Professional ($79/user/mo) is the sweet spot for growing sales teams that need buying intent data to prioritize outreach, A/B testing to optimize messaging, and call recording for coaching. This is where Apollo's AI provides the most competitive advantage.
Organization ($119/user/mo) is for established sales organizations with dedicated RevOps teams that need AI lead scoring, custom reporting, and enterprise security features like SSO.
Our Recommendation
For most growing sales teams, the Professional plan at $79/user/mo delivers the best ROI. The buying intent data alone can dramatically improve outreach efficiency by focusing efforts on companies that are actively in-market. Start with the free plan to validate Apollo's data quality in your target market, then scale up based on your team's needs.
Pricing Disclaimer
Prices listed are based on publicly available information as of early 2026 and reflect annual billing rates. Apollo.io may adjust pricing, features, or plan structures at any time. For the most accurate and current pricing, visit apollo.io. This content is for informational purposes only and does not constitute financial advice.