Apollo.io Pricing 2026: Plans, Costs & Best Value
Quick answer: Apollo.io Free is real for light prospecting. Paid annual seats are Basic $49/user/mo, Professional $79/user/mo, Organization $119/user/mo (3-seat minimum → ~$357/mo floor). Monthly billing jumps to about $59 / $99 / $149. Credits (lookups, mobile, exports) decide whether a tier actually lasts the month.
Checked against Apollo’s public pricing materials in August 2026. Credit pools and “Unlimited” fair-use rules change — trust checkout.
Related: Apollo.io alternatives, HubSpot pricing, Zoho CRM pricing, Apollo.io review.
Pick a plan in 30 seconds
- Test data quality / solo outbound → Free.
- Daily prospecting + sequences on a budget → Basic ($49 yearly).
- Dialer, A/B (or A/Z) testing, heavier mailbox volume → Professional ($79 yearly).
- SSO, custom reports, 3+ seats needing governance → Organization ($119 yearly).
- Already live in Salesforce/HubSpot CRM only → price HubSpot / Salesforce Einstein before stacking Apollo.
Pricing plans
| Plan | Monthly Price | Key Features |
|---|---|---|
| Free | $0 | Forever free tier after trials; limited credits (~900/yr class on newer credit systems), ~2 sequences, basic filters |
| Basic | $49/user/mo yearly (~$59 monthly) | Larger credit pool (~30k/yr class), unlimited sequences, CRM sync, enrichment/warmup class features |
| Professional | $79/user/mo yearly (~$99 monthly) | Higher credits (~48k/yr class), dialer/A-B testing class, heavier send + call tooling |
| Organization | $119/user/mo yearly (~$149 monthly) | 3-seat min, ~72k credits/yr class, SSO/security, custom reports, international dialer class |
| Custom | Custom | Enterprise contracts, API/data-reseller use cases |
Apollo has been migrating customers onto a unified credit model (email/phone reveals share one pool). Older docs still show separate email / mobile / export meters — your account may show either. Extra credits are purchasable mid-cycle.
Hidden costs
- Credits ≠ seats — five Basic seats still stall if everyone burns mobile reveals.
- Organization floor — SSO for two people still bills three seats (~$357/mo yearly).
- Monthly vs annual — ~20%+ premium if you stay month-to-month.
- Bad data waste — wrong emails still spend credits.
- Export / CRM sync — pushing contacts out of Apollo can burn export-class credits.
- Non-Gmail/Microsoft mailboxes — often need a paid plan to connect for sequences.
Who should pay
Free — Founders validating Apollo’s coverage in their ICP.
Basic — SDRs who need unlimited sequences without dialer depth.
Professional — Teams living in Apollo for outbound + calls.
Organization — RevOps that need SSO and reporting across a seat floor of three.
When to skip Apollo.io
Skip if:
- You only need CRM pipeline, not a contact database — Zoho CRM or HubSpot.
- You already pay for a full sales engagement stack and only need enrichment — model credit math first.
- Free credits already cover your weekly volume.
Final Verdict
Start Free, then land most growing teams on Professional ($79/user/mo yearly) if dialer/testing matters. Treat Organization as a 3×$119 decision, not a per-seat curiosity. Model credits per seat per month before you prepay annual.
Pricing checked August 2026. Verify on apollo.io/pricing. See our affiliate disclosure.
How Apollo.io compares to alternatives
Next: Apollo.io alternatives, HubSpot pricing, Zoho CRM pricing, Apollo.io review.