HeyGen Pricing 2026: Plans, Costs & Best Value
Quick answer: HeyGen Free gives 3 short videos/mo. Solo creators usually start at Creator ~$29/mo (~$24/mo yearly) with 600 credits. Heavier individuals pick Pro from ~$49/mo (1,000+ credits, 4K). Teams look at Business ~$149/mo (+ ~$20/seat).
Checked against HeyGen’s public pricing in August 2026. Credits are shared across Studio avatars, translation, and Video Agent — Avatar IV burns credits much faster than older engines.
Related: Synthesia pricing, D-ID pricing, HeyGen alternatives, HeyGen review.
Pick a plan in 30 seconds
- Test quality → Free (3 videos/mo, ~1 min each).
- Solo creator, voice clone, 1080p → Creator (~$29/mo).
- More credits / 4K / advanced models → Pro (from ~$49/mo).
- Team collab, SSO, SCORM, seats → Business (~$149/mo + seats).
- Custom studio / enterprise security → Enterprise (sales).
Pricing plans
| Plan | Monthly Price | Key Features |
|---|---|---|
| Free | $0/mo | 3 videos/mo (up to ~1 min), watermark/limits, trial of premium features |
| Creator | $29/mo (~$24/mo yearly) | 600 credits, voice cloning, 1080p, watermark off, credit rollover rules |
| Pro | From $49/mo | 1,000+ credits (tiers scale up), 4K, advanced AI models, translation script edit |
| Business | $149/mo | 1,500 credits, +$20/seat, SSO, SCORM, workspace collab, integrations |
| Enterprise | Custom | Multi-workspace, SCIM, SLA, highest concurrency |
Pro is a credit ladder — same features, more credits (public tiers climb far past $49). Annual billing lowers the effective monthly rate and improves rollover.
How credits burn
Approximate public rates (confirm FAQ):
- Older Studio engines can be a few credits/min; Avatar IV / V-class ~20 credits/min.
- Video Agent ~20 credits/min.
- Translation: dubbing lighter; full lip-sync translation heavier.
A “600 credits” Creator month is not 600 minutes of Avatar IV. Do the math before you promise weekly localized launches.
Hidden costs
- Engine choice — fancy avatars empty the pool fast.
- Extra digital twins — add-ons on paid tiers.
- Business seats — $20/seat stacks on the $149 base.
- Top-ups — mid-month packs cost more than plan-included credits.
- API — priced separately from creator self-serve; check API page if you automate.
Who should pay
Creator — Solo marketers who want voice clone + regular short avatar videos.
Pro — Same person, higher volume or 4K / advanced models.
Business — Teams that need SSO, LMS/SCORM, and shared workspaces.
Enterprise — Multi-brand, SCIM, contract terms.
When to skip HeyGen
Skip if:
- You need enterprise L&D defaults (SCORM + avatar library) and already standardized on Synthesia — Synthesia pricing.
- You only need cheap talking photos — D-ID pricing.
- You want text-to-video cinema, not avatars — Runway pricing.
See HeyGen alternatives.
Final Verdict
HeyGen’s honest entry price for creators is ~$29/mo Creator, not Free. Upgrade to Pro only when credit burn (especially Avatar IV) forces it. Teams should model $149 + $20/seat against Synthesia Creator/Enterprise before signing — pick the stack your editors will actually open weekly.
Pricing checked August 2026. Verify on heygen.com/pricing. See our affiliate disclosure.
How HeyGen compares to alternatives
Next: Synthesia pricing, D-ID pricing, HeyGen alternatives, HeyGen review.