Hootsuite Pricing 2026: Plans, Costs & Best Value
Quick answer: Hootsuite is per user, billed annually by default: Standard ~$99/user/mo (up to 10 social accounts), Professional ~$199/user/mo (unlimited accounts + automation), Advanced ~$399/user/mo (approvals + routing). Enterprise is custom. Old Professional/Team $99/$249 packaging is outdated.
Checked against Hootsuite’s public plans page in August 2026. Month-to-month rates are higher and often only shown at checkout.
Related: Buffer pricing, Hootsuite alternatives, Hootsuite review.
Pick a plan in 30 seconds
- Solo, ≤10 profiles → Standard (~$99/user/mo).
- Unlimited accounts + inbox automation → Professional (~$199/user/mo).
- Approvals, assign/route messages, team ops → Advanced (~$399/user/mo).
- SSO, deep listening, compliance → Enterprise.
- Cheap scheduling only → Buffer is usually enough.
Pricing plans
| Plan | Monthly Price | Key Features |
|---|---|---|
| Standard | ~$99/user/mo yearly | Up to 10 social accounts, unlimited scheduling (fair use), AI posts/images, one inbox, brand/competitor monitor |
| Professional | ~$199/user/mo yearly | Unlimited accounts, automate inbox replies/workflows, trend forecasts, custom performance reports |
| Advanced | ~$399/user/mo yearly | Approvals, assign/auto-route messages, content + care coordination, team performance metrics |
| Enterprise | Custom | Advanced analytics/listening, SSO, compliance tooling |
Every plan includes Hootsuite’s Wisdom AI layer. 14-day free trial (no card). Trials cap daily posts (~10–20/org by plan); bulk scheduling is off in trial.
Hidden costs
- Seats × people who touch the calendar — reviewers need seats on Advanced if they approve in-product.
- Annual sticker is the marketing rate — monthly billing costs more.
- Listening depth — serious listening/compliance still pushes Enterprise.
- Nonprofit discount — apply separately; not automatic.
- Buffer math — 10 channels on Buffer Essentials is ~$60/mo vs one Hootsuite Standard seat at $99.
Who should pay
Standard — Solo managers who outgrew native schedulers but stay under 10 accounts.
Professional — Agencies juggling many brand profiles without heavy approval chains.
Advanced — Brands that will not publish without in-tool approvals.
When to skip Hootsuite
Skip if:
- You only need cheap queues/analytics — Buffer pricing.
- One person posts to three profiles — Free Buffer or native apps win.
- You need enterprise listening first, scheduling second — evaluate Enterprise or a listening specialist.
Final Verdict
Buy Standard (~$99/user/mo) only if 10 accounts and one inbox cover you. Jump to Professional for unlimited accounts; do not buy Advanced unless approvals are real process (that is the $399 seat). Run the 14-day trial before annual prepay.
Pricing checked August 2026. Verify on hootsuite.com/plans. See our affiliate disclosure.
How Hootsuite compares to alternatives
Next: Buffer pricing, Hootsuite alternatives, Hootsuite review.