Looka Pricing 2026: Plans, Costs & Best Value
Looka is an AI-powered logo and brand identity platform that enables entrepreneurs, startups, and small businesses to create professional logos and complete brand kits without hiring a designer. Using machine learning, Looka generates logo concepts based on your preferences, industry, and style choices, then lets you customize every detail. Here is a complete breakdown of Looka's pricing in 2026.
Looka Pricing Overview
Unlike most SaaS tools, Looka uses a unique pricing model that combines one-time purchases for logos with an optional annual subscription for the full brand kit. You can design logos for free, but downloading high-resolution files requires a purchase.
Pricing Plans Comparison
| Feature | Free | Basic Logo | Premium Logo | Brand Kit |
|---|---|---|---|---|
| Price | $0 | $20 one-time | $65 one-time | $96/year |
| Logo designs | Unlimited | 1 logo | 1 logo | 1 logo + variations |
| PNG files | — | ✓ | ✓ | ✓ |
| Vector files (SVG/EPS) | — | — | ✓ | ✓ |
| High-res PNG | — | ✓ | ✓ | ✓ |
| Color variations | — | — | ✓ | ✓ |
| Brand kit access | — | — | — | ✓ |
| Business card designs | — | — | — | ✓ |
| Social media templates | — | — | — | ✓ |
| Brand guidelines | — | — | — | ✓ |
| Lifetime license | — | ✓ | ✓ | During subscription |
Free Plan Details
Looka lets you design as many logos as you want completely free. The AI-driven editor allows you to pick symbols, colors, fonts, and layout preferences, and then generates dozens of logo variations. You can preview your logo on business cards, social media profiles, and websites. However, you cannot download any files without purchasing a plan. This try-before-you-buy model means you can invest significant time refining your design before spending any money.
One-Time Logo Purchases
The Basic Logo Package ($20) gives you a single high-resolution PNG file of your chosen logo. This is suitable if you only need a logo for digital use like social media profiles or simple website headers. It does not include vector files, so you will not be able to scale the logo for print materials without quality loss.
The Premium Logo Package ($65) includes everything in Basic plus vector files (SVG and EPS formats), multiple color variations of your logo, and full copyright ownership. This is the right choice if you need your logo for both print and digital use, as vector files can be scaled to any size without losing quality.
Brand Kit Subscription
The Brand Kit ($96/year) is Looka's most comprehensive offering. Beyond the logo files, you get a complete brand identity package including over 300 branded marketing materials such as business cards, letterheads, email signatures, social media templates, and brand guidelines documents. The subscription also includes ongoing access to new templates and the ability to make changes to your brand kit throughout the year.
Hidden Costs to Watch For
- Subscription renewal: The Brand Kit is an annual subscription that auto-renews. If you cancel, you retain the logo files you downloaded but lose access to the brand kit templates and materials.
- Additional logo purchases: Each unique logo design requires a separate purchase. If you want a different logo later, you pay again.
- No refund on downloads: Once you download your logo files, Looka's refund policy becomes more restrictive. Review your design carefully before purchasing.
- Print-ready files: Only the Premium Logo and Brand Kit include vector files suitable for professional printing. The Basic plan's PNG files may not meet print shop requirements.
- Domain and website: Looka also offers website hosting services at additional cost, which are separate from the logo and brand kit pricing.
Who Should Choose Which Plan?
Basic Logo ($20) is best for side projects, personal brands, or very early-stage startups that need a quick, affordable digital logo and plan to rebrand later.
Premium Logo ($65) is the smart choice for businesses that are ready to commit to a logo and need professional-quality files for both print and digital use. The vector files alone make this worth the upgrade.
Brand Kit ($96/year) is ideal for small businesses and entrepreneurs who want a cohesive brand identity across all touchpoints. If you would otherwise spend hundreds on a designer for business cards, social media assets, and brand guidelines, this offers significant savings.
Our Recommendation
For most small business owners, the Premium Logo Package at $65 delivers the best one-time value. You get everything you need to establish a professional visual identity without an ongoing subscription. Consider the Brand Kit only if you actively need a full suite of marketing materials and plan to use the templates regularly throughout the year.
Pricing Disclaimer
Prices listed are based on publicly available information as of early 2026. Looka may change pricing, features, or plan structures at any time. For the most accurate and current pricing, visit looka.com. This content is for informational purposes only and does not constitute financial advice.