Semrush Pricing 2026: Plans, Costs & Best Value
Quick answer: Semrush’s public SEO ladder now starts around SEO ~$139/mo ($117/mo billed yearly). Most teams that want SEO + AI Search land on Starter ~$199/mo ($165/mo yearly) or Pro+ ~$299/mo ($248/mo yearly). API / Share of Voice buyers take Advanced ~$549/mo ($456/mo yearly). Enterprise is custom.
Checked against Semrush’s public pricing page in August 2026. Old Pro/Guru/Business names are largely replaced — confirm the live SEO / Starter / Pro+ / Advanced grid.
Compare: Ahrefs vs Semrush. Also Semrush alternatives, Semrush review, Ahrefs pricing.
Pick a plan in 30 seconds
- Core SEO only (5 sites / 500 keywords) → SEO (~$117–$139/mo).
- SEO + AI prompt tracking for one domain → Starter (~$165–$199/mo).
- 15 sites, content optimization, 100 AI prompts → Pro+ (~$248–$299/mo).
- 40 sites, API, Share of Voice, 200 prompts → Advanced (~$456–$549/mo).
- Multi-brand enterprise controls → talk to sales.
Pricing plans
| Plan | Monthly Price | Key Features |
|---|---|---|
| SEO | $139/mo (~$117/mo yearly) | 5 sites, 500 keywords, Site Audit, Position Tracking, basic AI visibility |
| Starter | $199/mo (~$165/mo yearly) | SEO + ~50 AI prompts/day, MCP access, AI-ready Site Audit |
| Pro+ | $299/mo (~$248/mo yearly) | 15 sites, 1,500 keywords, historical data, content optimization, ~100 AI prompts/day |
| Advanced | $549/mo (~$456/mo yearly) | 40 sites, 5,000 keywords, Share of Voice, API, ~200 AI prompts/day |
Add-ons still stack: extra users from ~$45/mo, reporting packs, Lead Generation, Local/Social/Trends SKUs.
Trial / free
Semrush markets free trials and limited free tools. Card-required trials auto-renew — cancel before the window ends.
Hidden costs
- One seat included on many SKUs — teammates are add-ons.
- Projects = websites — agencies outgrow 5-site plans fast.
- Add-on toolkit sprawl — Local, Social, Trends, Agency kits bill separately.
- AI Search quotas — prompt tracking is a meter, not unlimited.
- Annual save ~17% — monthly is the painful default.
Who should pay
SEO — Solo freelancers who mainly need classic SEO research.
Starter / Pro+ — Teams that care about ChatGPT / AI Overview visibility plus content SEO.
Advanced — Agencies needing API automation and Share of Voice.
When to skip Semrush
Skip if:
- You want Ahrefs’ backlink-first index — Ahrefs vs Semrush.
- You only need on-page content scores — Surfer SEO pricing.
- Free lookups already cover rare keyword checks.
See Semrush alternatives.
Final Verdict
Treat Starter (~$165–$199/mo) as the new default if AI search tracking matters. Buy plain SEO only if you will ignore AI Visibility. Jump to Pro+/Advanced for sites, history, content tools, and API — not for brand names.
Pricing checked August 2026. Verify on semrush.com/pricing. See our affiliate disclosure.
How Semrush compares to alternatives
Next: Ahrefs vs Semrush, Ahrefs pricing, Semrush alternatives, Semrush review.