beehiiv Pricing 2026: Plans, Costs & Best Value
Quick answer: beehiiv Launch is free up to ~2,500 subscribers with unlimited sends. Paid starts around Scale ~$49/mo (~$43/mo yearly) and Max ~$109/mo (~$96/mo yearly) at the 1,000-subscriber bucket — then climbs with list size (e.g. 10k Scale ~$109/mo, Max ~$219/mo). Enterprise is custom above ~100k.
Checked against beehiiv’s public pricing catalog in August 2026. Use their slider for your exact bucket — don’t interpolate.
Related: Kit (ConvertKit) pricing, Mailchimp pricing, beehiiv alternatives, beehiiv review.
Pick a plan in 30 seconds
- Grow to 2.5k, unlimited sends → Launch (Free).
- Ads, paid subs (0% platform take), automations → Scale.
- Remove branding, 10 publications, Send API, unlimited seats → Max.
- Dedicated IP / SSO / 100k+ → Enterprise.
- Creator funnels + digital products without an ad network → Kit.
Pricing plans
| Plan | Monthly Price | Key Features |
|---|---|---|
| Launch | $0/mo | Up to ~2,500 subs, unlimited sends, newsletter + website + podcast basics, recommendation network |
| Scale | From | Ad network, 0% take on paid subs, automations, surveys, ~3 team seats, human support |
| Max | From | Everything in Scale + remove branding, up to 10 pubs, Send API, dynamic content, priority support |
| Enterprise | Custom | Dedicated IP, SSO, concierge, custom limits |
Sample Scale / Max monthly buckets (USD): 2.5k ~$69 / $149 · 5k ~$89 / $169 · 10k ~$109 / $219 · 25k ~$169 / $289 · 50k ~$249 / $379 · 100k ~$329 / $459. Annual totals are lower per month.
Why Launch stays free so long
Unlimited sends on Free is the wedge. You pay when you want monetization stack + automations, not when you hit a send cap. Crossing 2,500 on Launch forces a paid tier — plan for that cliff.
Hidden costs
- Subscriber buckets — inactive subs still count toward the tier.
- Ad Network / Boosts — not fully available in every region or during trial.
- Stripe fees still apply on paid subscriptions (platform take is 0%).
- Max for white-label — branding removal is a Max feature.
- Kit may be cheaper if you only need sequences, not an ad network.
Who should pay
Scale — Publishers ready to sell ads/paid subs and run automations.
Max — Multi-publication brands that need white-label + Send API.
When to skip beehiiv
Skip if:
- You need deep ecommerce automations — Mailchimp / GetResponse.
- You’re a course creator living in funnels — Kit.
- Launch Free already covers your 2.5k list.
See beehiiv alternatives.
Final Verdict
Ride Launch Free to 2,500 if you only need sends + a site. Buy Scale (~$49/mo at 1k) the month monetization or automations matter. Take Max for branding removal and multi-pub ops — quote your real subscriber bucket first.
Pricing checked August 2026. Verify on beehiiv.com/pricing. See our affiliate disclosure.
How beehiiv compares to alternatives
Next: Kit (ConvertKit) pricing, Mailchimp pricing, GetResponse pricing, beehiiv alternatives, beehiiv review.