ConvertKit (Kit) Pricing 2026: Plans, Costs & Best Value
ConvertKit, now rebranded as Kit, is an email marketing platform built specifically for creators. Whether you're a blogger, podcaster, YouTuber, musician, or author, Kit provides the tools you need to grow your audience, sell digital products, and automate your email workflows. In this guide, we cover Kit's pricing in detail for 2026, including hidden costs and our recommendations.
Pricing Plans Overview
Kit keeps its pricing simple with three tiers. All plans scale based on your subscriber count.
| Plan | Monthly Price (up to 1,000 subscribers) | Key Features |
|---|---|---|
| Newsletter (Free) | $0 | Up to 10,000 subscribers, unlimited landing pages, unlimited forms, email broadcasts, audience tagging, sell digital products |
| Creator | $25/mo | Everything in Free plus: automated sequences, visual automations, third-party integrations, subscriber migration, live chat support |
| Creator Pro | $50/mo | Everything in Creator plus: newsletter referral system, subscriber scoring, advanced reporting, Facebook custom audiences, priority support |
Free Plan Details
Kit's free plan is remarkably generous, supporting up to 10,000 subscribers. You get unlimited landing pages, unlimited signup forms, email broadcasts, and basic audience tagging. You can even sell digital products and subscriptions directly through Kit with no monthly fee, though Kit takes a transaction fee on sales.
The key limitation of the free plan is the absence of automated email sequences and visual automation workflows. You can send broadcasts manually but cannot set up drip campaigns or complex automations. Third-party integrations beyond basic ones are also restricted. There's no live chat support on the free tier; you're limited to community forums and documentation.
Despite these limitations, the free plan is one of the most generous in the email marketing space and is perfect for creators just starting to build their audience.
How Pricing Scales with Subscribers
Kit's pricing increases based on your subscriber count. Here's how it scales:
| Subscribers | Newsletter (Free) | Creator | Creator Pro |
|---|---|---|---|
| Up to 1,000 | $0 | $25/mo | $50/mo |
| 1,000 - 3,000 | $0 | $33/mo | $59/mo |
| 3,000 - 5,000 | $0 | $50/mo | $79/mo |
| 5,000 - 8,000 | $0 | $66/mo | $99/mo |
| 8,000 - 10,000 | $0 | $83/mo | $125/mo |
| 10,000 - 15,000 | N/A | $100/mo | $150/mo |
| 15,000 - 25,000 | N/A | $133/mo | $200/mo |
| 25,000 - 40,000 | N/A | $183/mo | $275/mo |
| 55,000+ | N/A | Custom | Custom |
Annual billing saves roughly 16% compared to monthly billing across all paid plans.
Hidden Costs and Add-Ons
Kit's pricing is relatively straightforward, but there are a few things to watch:
- Transaction fees on digital sales: Kit charges a processing fee on digital product and subscription sales. The Newsletter plan charges a higher rate than Creator and Creator Pro plans.
- Subscriber counting: Kit counts all subscribers including unconfirmed ones. If you use double opt-in (recommended), unconfirmed subscribers still count toward your limit.
- Migration services: Free subscriber migration from another platform is only available on paid plans. If you're on the free plan, you'll need to export and import manually.
- Advanced integrations: Many third-party integrations (Shopify, WooCommerce, Zapier) require a paid plan. The free plan only supports basic integrations.
- No built-in SMS: Kit doesn't offer SMS marketing. If you need multi-channel outreach, you'll need a separate SMS provider.
Who Should Choose Each Plan?
- Newsletter (Free): New creators building their first audience. Ideal if you have fewer than 10,000 subscribers and only need to send manual broadcasts and sell basic digital products.
- Creator: Creators who want to set up automated email sequences, use visual workflow builders, and leverage third-party integrations. Best for creators who are ready to automate and scale.
- Creator Pro: Established creators who want referral programs to grow their list organically, subscriber scoring to identify their most engaged fans, and advanced reporting to optimize their strategy.
Our Recommendation
For most creators, the Creator plan is the best value. The automation capabilities alone justify the cost, as drip sequences and visual workflows are essential for nurturing an audience and driving consistent revenue. Start with the free plan to build your initial list, then upgrade to Creator once you're ready to automate.
If you're running a newsletter-first business and want viral growth through referrals, Creator Pro is worth the premium. The referral system can significantly reduce your cost per subscriber acquisition.
Disclaimer
Pricing information is accurate as of March 2026 and is based on publicly available data from Kit's (formerly ConvertKit) official website. Prices may vary by region, currency, and promotional offers. Kit frequently updates its features and pricing, so always verify current pricing directly with Kit before making a purchasing decision.