GetResponse Pricing 2026: Plans, Costs & Best Value
GetResponse is an all-in-one marketing platform that combines email marketing, automation, landing pages, and ecommerce tools. Whether you're a solopreneur just starting out or a large enterprise managing millions of contacts, GetResponse offers a tiered pricing structure designed to scale with your business. In this guide, we break down every plan, highlight hidden costs, and help you choose the best value for your needs in 2026.
Pricing Plans Overview
GetResponse offers four main pricing tiers, each unlocking progressively more powerful features. All paid plans are billed monthly, with significant discounts available for annual and biennial commitments.
| Plan | Monthly Price (1,000 contacts) | Key Features |
|---|---|---|
| Free | $0 | Up to 500 contacts, basic email marketing, 1 landing page, website builder |
| Email Marketing | $15.60/mo | Unlimited newsletters, autoresponders, basic segmentation, A/B testing |
| Marketing Automation | $48.40/mo | Advanced automation workflows, webinars (100 attendees), contact scoring, sales funnels |
| Ecommerce Marketing | $97.60/mo | Ecommerce integrations, abandoned cart recovery, product recommendations, transactional emails |
| GetResponse MAX | Custom | Dedicated IP, dedicated support manager, SSO, transactional emails, advanced compliance |
Free Plan Details
GetResponse's free plan is a solid entry point for beginners. You get access for up to 500 contacts with basic email marketing capabilities, one landing page, and the website builder. However, the free plan includes GetResponse branding on your emails and landing pages, and you're limited to 2,500 newsletters per month. There are no automation workflows or webinar features on this tier.
The free plan is ideal for testing the platform before committing, but most growing businesses will quickly outgrow its limitations.
How Pricing Scales with Contacts
One of the most important factors in GetResponse pricing is your contact list size. The base prices listed above are for 1,000 contacts. As your list grows, so does your monthly bill:
| Contacts | Email Marketing | Marketing Automation | Ecommerce Marketing |
|---|---|---|---|
| 1,000 | $15.60/mo | $48.40/mo | $97.60/mo |
| 2,500 | $17.10/mo | $51.90/mo | $101.10/mo |
| 5,000 | $19.00/mo | $54.00/mo | $106.00/mo |
| 10,000 | $28.50/mo | $62.00/mo | $114.00/mo |
| 25,000 | $48.00/mo | $82.00/mo | $132.00/mo |
| 50,000 | $86.00/mo | $120.00/mo | $170.00/mo |
| 100,000 | $152.00/mo | $200.00/mo | $262.00/mo |
Annual billing typically saves around 18%, while the 24-month plan saves up to 30%.
Hidden Costs and Add-Ons
While GetResponse's base pricing is competitive, there are several potential additional costs to keep in mind:
- Webinar attendees: The Marketing Automation plan caps webinars at 100 attendees. Upgrading to 300 or 1,000 attendees requires a higher plan or add-on.
- Dedicated IP: Only available on GetResponse MAX. For lower plans, shared IPs are used, which can affect deliverability if other users abuse the system.
- Transactional emails: Only included in the Ecommerce Marketing and MAX plans. If you need transactional emails on lower plans, you'll need a separate service.
- SMS marketing: Available as a paid add-on across plans, charged per message.
- List size overages: If you exceed your contact tier, GetResponse will automatically upgrade you to the next tier, increasing your bill without explicit approval in some cases.
Who Should Choose Each Plan?
- Free Plan: Hobbyists, bloggers, or anyone testing the waters with email marketing for the first time.
- Email Marketing: Small businesses that need reliable newsletters, autoresponders, and basic segmentation without breaking the bank.
- Marketing Automation: Growing businesses that want to leverage automation workflows, lead scoring, webinars, and advanced segmentation to drive conversions.
- Ecommerce Marketing: Online stores that need abandoned cart recovery, product recommendations, transactional emails, and deep ecommerce integrations.
- GetResponse MAX: Enterprises and agencies requiring dedicated infrastructure, premium support, and custom compliance features.
Our Recommendation
For most small to mid-sized businesses, the Marketing Automation plan offers the best value. It unlocks the full power of GetResponse's automation engine, which is the platform's biggest differentiator. If you're running an online store, the Ecommerce Marketing plan is well worth the premium for its revenue-driving features.
Start with the free plan to explore the interface, then upgrade to Email Marketing or Marketing Automation once your list surpasses 500 contacts.
Disclaimer
Pricing information is accurate as of March 2026 and is based on publicly available data from GetResponse's official website. Prices may vary by region, currency, and promotional offers. Always verify current pricing directly with GetResponse before making a purchasing decision.